Paid media, NON, June 2026
Checkout starts down 18.8% per day while purchases rose. Pattern points to the cart-to-checkout hand-off. Recommended: review cart drawer and checkout entry, mobile first, before heavier paid scale. Published 02 Jul
Platform-attributed figures. Store revenue is the top line; see the blended row in the platform table.
Google carried paid efficiency at 1.59 attributed ROAS; Meta's 0.78 reported is a conservative floor, not a verdict, while server-side attribution completes in early July. These are week one-to-four learning-phase readings; the first decision-grade read lands in the July report and becomes the baseline this programme is judged against.
| Source | Spend | Attr. revenue | Attr. ROAS | Purchases | CPA |
|---|---|---|---|---|---|
| Meta Ads · 12-30 Jun, 19 days live | $1,048.86 | $820 | 0.78* | 5 | $209.77* |
| Google Ads · June, 28 days live | $2,268.42 | $3,618 | 1.59 | 24 | $94.52 |
| Blended vs store revenue (Triple Whale) | $3,317.28 | $13,447 | 4.05 MER | 86 | $43.65 |
*Conservative attribution period; Meta figures are a floor until the server-side measurement upgrade verifies. Store revenue and total spend is the honest top line. Platform ROAS figures are attribution-based estimates of each channel's own contribution: useful for direction, not directly comparable one-to-one with MER or with each other.
Attribution
Where server-side measurement upgrades are mid-flight, treat platform ROAS and CPA as conservative floors until verified. The commentary flags any period this applies to.
Source of truth
Store revenue against total ad spend (MER) is the number this account is judged on. Platform figures guide optimisation decisions inside each channel.